Facebook Live has successfully opened the door for millions of content creators to reach and engage with their fans from all over the world in real time. The live broadcasting platform has already seen significant success, as every 1 in 5 of Facebook’s 1.28 billion daily users are now watching and engaging with Facebook Live videos. To help you leverage this powerful tool, we have provided 6 tips you can incorporate into your next live broadcast to increase your overall viewership.

You’ve already spent significant time to brainstorm, shoot, and produce a great video but how will you get your audience to discover it once it’s live online? Writing a video description may be the last step in your creative process, however, it plays a significant role in generating visibility for your work. An effective description not only provides a detailed overview of your video content but also offers you a great opportunity to engage with your viewers and rise in search rankings. Before you hit ‘publish’ for your next video, consider the following best practices for writing an effective video description:

People are watching more video than ever, in fact, Hubspot found that the average person will spend 1.5 hours every day watching videos. So what does this mean for content creators looking to drop the next viral hit? While video usage is on the rise, the marketplace has become saturated with more creators entering the game and uploading new content (over 300 hours of video are uploaded to YouTube every minute!). Gone are the days where creators could just post their content and pray for overnight success. Now “going viral” takes proper planning, seamless execution, and a little bit of luck. Although virality cannot be guaranteed, we’ve uncovered the top five qualities that the top trending videos have in common to help your content cut through the noise. Check it out:

YouTube has launched a brand new feature that will solve one of the biggest problems plaguing it’s user experience. For years, YouTube navigation has been a mess for both creators and their fans. Creators often have multiple channels (official and unofficial) which divides their subscriber base and makes tracking their success much more difficult. For example, Justin Bieber has two channels– his official Vevo page which has 33.6 million subscribers compared to his official Artists page which only has 4 million subscribers. YouTube’s fragmented platform structure also causes confusion for fans who are looking for a specific creator, until now. Introducing Official Artist Channels: