Facebook Live has successfully opened the door for millions of content creators to reach and engage with their fans from all over the world in real time. The live broadcasting platform has already seen significant success, as every 1 in 5 of Facebook’s 1.28 billion daily users are now watching and engaging with Facebook Live videos. To help you leverage this powerful tool, we have provided 6 tips you can incorporate into your next live broadcast to increase your overall viewership.

Video technology transformed 2018 into one of the most inventive years to date. Stories redefined social media; mobile moved one step close to 5G; brands began seeking out micro influencers; live video hit its stride. Head into the new year on top of your tech game and learn how you can take advantage of video technology trends to watch:

You’ve already spent significant time to brainstorm, shoot, and produce a great video but how will you get your audience to discover it once it’s live online? Writing a video description may be the last step in your creative process, however, it plays a significant role in generating visibility for your work. An effective description not only provides a detailed overview of your video content but also offers you a great opportunity to engage with your viewers and rise in search rankings. Before you hit ‘publish’ for your next video, consider the following best practices for writing an effective video description:

In 1998, American teens welcomed Carson Daly and MTV’s hit show, Total Request Live into their hearts and homes. Later known as TRL, the show would allow audiences to vote for their favorite music videos in the hopes that it would appear at the top of the countdown. As MTV’s third-longest-running program of all time, airing over 2,000 episodes, it’s clear to see how TRL became a cultural phenomenon. A few monumental moments include: the battle of the boy bands–– NSYNC vs The Backstreet Boys, P. Diddy jogging for an entire episode, and every Britney video ever made.

People are watching more video than ever, in fact, Hubspot found that the average person will spend 1.5 hours every day watching videos. So what does this mean for content creators looking to drop the next viral hit? While video usage is on the rise, the marketplace has become saturated with more creators entering the game and uploading new content (over 300 hours of video are uploaded to YouTube every minute!). Gone are the days where creators could just post their content and pray for overnight success. Now “going viral” takes proper planning, seamless execution, and a little bit of luck. Although virality cannot be guaranteed, we’ve uncovered the top five qualities that the top trending videos have in common to help your content cut through the noise. Check it out:

YouTube has launched a brand new feature that will solve one of the biggest problems plaguing it’s user experience. For years, YouTube navigation has been a mess for both creators and their fans. Creators often have multiple channels (official and unofficial) which divides their subscriber base and makes tracking their success much more difficult. For example, Justin Bieber has two channels– his official Vevo page which has 33.6 million subscribers compared to his official Artists page which only has 4 million subscribers. YouTube’s fragmented platform structure also causes confusion for fans who are looking for a specific creator, until now. Introducing Official Artist Channels:

Never underestimate the power of the phone in your pocket. The new iPhone X and Google Pixel 2 are packed with 12-megapixel cameras offering creators some of the most advanced camera technology to shoot professional quality content anytime, anywhere. While you may be recording in high resolution, you will still need to refine your video with editing software before you hit ‘post’. The best part about these mobile apps is that they are free and easy to use regardless of your video editing experience, so continue reading to learn more about the four video editing apps you should download today.

Online video streaming is going through another rapid revolution as traditional TV continues to decline, the competition between streaming services is at an all-time high. Last season alone, all five major broadcast networks saw a dip in viewership, while streaming services committed about 20billion to their own original programming.

You’ve already spent significant time to brainstorm, shoot, and produce a great video but how will you get your audience to discover it once it’s live online? Writing a video description may be the last step in your creative process, however, it plays a significant role in generating visibility for your work.

Video technology transformed 2018 into one of the most inventive years to date. Stories redefined social media; mobile moved one step close to 5G; brands began seeking out micro influencers; live video hit its stride. Head into the new year on top of your tech game and learn how you can take advantage of video technology trends to watch:

So you want to have the next viral hit? Give your video its best chance for success with fully optimized video metadata. While you may have heard the word, many creators do not understand what metadata is and how to properly use it. If you’re looking for an easy way to increase your content’s discoverability while ensuring it’s properly protected here are a few tips on how you can make it happen with video metadata:

When creating a video, it is extremely important to have a laid out and organized plan to ensure your video is the best it can be. A popular tool video creators use to map out their next rockstar video is the storyboard. A video storyboard has a layout that resembles a comic strip and is a tool for drawing out (via hand, adobe, web tools, etc) how exactly your video will unfold–shot by shot in order, with any added speech bubbles, overlaying text, etc.